2. MULIA
MULIA. JUNE 2021.
A Collaborative Brand Design Project.
A Fashion Fictions Project: Create a brand that would exist in a world where fashion is a currency.
mulia (mu·lia)
1. high, noble, honorable, supreme;
2. high quality, valuable; metal
3. uphold, respect
Aiming to be the leading brand that pioneers and champions innovative garments rich in Southeas Asian culture, Mulia creates garments that are sure to increase in value overtime. We change traditional hierarchies of fashion by making culture the forefront of our value proposition. The Mulia house. specializes in natural dye with indigo colours from plants found in South-east asia, intricate cut-outs, and embroidery and embellishment from various SEA countries.
All in all, a team effort.
Brand Ideation: Ann Sophie Maria Müller (@annsophiemuller), Reyhan Faustino (@reyhanfaustino), Natasha Tjandradinata
Brand Identity: Ann Sophie Maria Müller (@annsophiemuller)
Art Direction and Campaign Narrative: Natasha Tjandradinata
Image Editing: Ann Sophie Maria Müller (@annsophiemuller)
Marketing and Business Direction: Reyhan Faustino (@reyhanfaustino)
Garments: Vivian Darlene (@vee.darlene), Payal Harilela (@payalharilela)
Videography and Photography: Philip Lim (@philip.lim)
Video Edit: Ann Sophie Maria Müller (@annsophiemuller)
Copywriting: Natasha Tjandradinata